Who we are
The Crump Group is family owned and operated, producing all natural, gently dehydrated single and limited ingredient pet treats since 2006.
Our Mission & Values
It is our mission to challenge and evolve the way we think about pet well-being and the planet.
We embody an
Entrepreneurial Mindset
We put
Quality First
We act with
Compassion
We work as a
Cohesive Team
We embrace
Agility & Adaptability
We act with
Integrity
Our Story
We've outgrown our family garage, but our values remain the same.
2006
An idea for a new kind of pet treat
Joe and Margot Crump settled in Caledon Ontario with their four kids and their dog Alice. As life long dog lovers, they were frustrated by the lack of single-ingredient dog treats on the market in Canada, so in 2006 they launched Crumps’ Naturals from their garage.
2007
The first Crumps' headquarters
A country garage is converted into a 400 square foot “kitchen”. Margot and Sharon, a friend from high school, fill bottles with liver sprinkles and use a home iron to seal the tops!
2008
Spreading the word
Margot and Joe start attending consumer shows in the Toronto area introducing dogs to their three products: Beef Liver Fillets, with or without garlic and Beef Liver Sprinkles.
2009
Time to expand!
Joe and eldest son, Jacob, build an additional 500 square feet of space to the garage to accommodate the growing orders.
2010
Who knew dogs liked sweet potatoes?
Sweet Potato Chews are born, a Crumps’ signature product. Trials begin with a wall mounted sweet potato slicer in the garage.
2010-11
Crumps' first commercial location
Leaving behind its humble beginnings, the company moves to a 6000 square foot facility in Caledon.
2013
Moving to the big city
An exciting time as The Crump Group moves from Caledon to a new food grade plant in Brampton, Ontario.
2014
Quality control becomes a mainstay
Quality & Food Safety are our top priority, consistently earning SQF certification with an Excellent rating in line with global standards.
2016-19
We continue to grow
We received press coverage along with several awards for our customer service, innovative new products, fantastic trade show booths.
2020
Engage in sustainability initiatives
We joined the Pet Sustainability Coalition to collaborate with others in the pet industry to create positive impact for the communities and environments where we do business.
2021
Our new state of the art facility
Upsized to our new facility in Mississauga where we ensure the highest product quality standards.
2023
Expanding to producing in the US
North Carolina sweet potatoes have been a key ingredient in several of our products for many years. Our new facility in North Carolina offers streamlined access to this important raw material and provides us the ability to grow our business in the US.
Certifications & Partners
