Crumps’ Naturals Gutsy Line Winner Of “Dog Treat Health-Based Product of the Year” In Annual Pet Innovation Awards

Annual Awards Program Recognizes Companies, Services and Products Within the Rapidly Expanding Pet Industry That Exemplify Excellence & Innovation

We are excited to share the news that we have won a 2025 Pet Innovation Awards! Our Crumps' Naturals, Gutsy Collection has been awarded “Dog Treat Health-based Product of the Year”! The Pet Innovation Awards is an independent recognition platform highlighting the most innovative companies, services, and products in the highly competitive Pet care industry.

Our Gutsy Collection is a specialized line of dog treats, crafted to enhance and support well-being through nutritionally rich ingredients, especially prebiotics. Gutsy focuses on the connection between gut health and overall physical and mental wellness. The products span a range of functional treats and food toppers that target specific health areas. All ingredients have been carefully selected and scientifically pet-proven.

“We believe that feeding your pup should be as simple and as pure as their love for you. That’s why we’re dedicated to making all-natural dog treats from purposeful ingredients. We are on a mission to support dogs’ health and wellness by nourishing the whole dog – mind, body and soul,” said Margot Crump, co-founder and CEO of The Crump Group. “This award from Pet Innovation underscores that Gutsy is all about proactive health and giving pets products made with a lot of care and understanding of how important nutrition is for keeping them happy and healthy.”

The Pet Innovation Awards Program highlights the most innovative solutions and products shaping the future of pet care, from nutrition and wellness to grooming and safety.

To read the full Press Release, visit: LINK